Janice Oliva is Vice President, Event Business Development at EndeavorB2B, where she provides strategic leadership for a portfolio of industry events. With over 20 years of experience in media, marketing, business development, and events, she has built a reputation for driving revenue growth, strengthening brand positioning, and creating high-impact programs that connect industry leaders and decision-makers.

Prior to her current role, Janice served as Vice President and Group Publisher for Endeavor Business Media's Digital Infrastructure & Lighting portfolio, leading eight B2B brands serving the telecommunications, fiber, broadband, and data center industries.

Prior to joining EndeavorB2B she was President of PCI, publisher of ISE Magazine and ISE EXPO, where she successfully led the business through significant growth, industry change, and its eventual transition to EndeavorB2B. Throughout her career, she has specialized in executive-level engagement, content strategy, sales enablement, event development, and building collaborative partnerships that deliver measurable business results.

A graduate of the University of Iowa with a Bachelor of Arts in Communications and Media Studies, Janice is passionate about bringing together industry leaders to share insights, foster innovation, and advance critical conversations shaping the future of broadband, telecommunications, digital infrastructure, and technology.